Sustainability, Society & Impact

  Could do endangered herbivores instead? like mountain gorillas and rhinos , add this to outside carboard information. maybe even include a donation to the WWF with the purchase? must be herbivore as this is a vegan food company.  could increase age range by making the opening mechanisms slightly more challenging is the cartoon too babyish for children above the age of 7?  more research required. 

  Brand 1: Mighty Yum Product: Plant based Turkey and cheese I wanted to develop the lunchables style product but I was very conscious of the environmental aspects. Mighty Yum is a company with a similar product that Is plant based, which better fits within the UN goals of sustainability. My goal is going to be to focus on the education goal as well as the environmental.  What does this brand represent? Mighty Yum was created as a brand to help parents provide quick, easy and healthy meals for their children. These products are also designed to be enjoyable and fun for kids, they are something that children actually want to enjoy. Its made by parents and trusted by parents.  Customer? The target audience is both children and parents. Parents are the ones who make the purchase but children often encourage this choice by what they want to eat. Parents are interested in products that are healthy, safe and desirable for their children. The perfect solution is a product that s...

 

  Initial research for the brief To begin this project we needed to do research on products but also on the actual meaning and interpretations of the words sustainable, luxurious and illustrative. Understanding these is key to successfully completing this module. Initially I just created mind maps of the concepts above and explored those a little bit including some research of examples. I then went on to find and select a series of products that I felt demonstrated this well including one from each that I did not like. The analysis of these is on the scan.  Myself and my Fiancé had to go shopping that day too and so I took that as an opportunity to find real world examples and create a mood board. I went into the supermarket and studied the shelves, anything that drew my attention for one of the above reasons I then photographed. Not only was this helpful for the task but it also helps me in the next task where I need to select some brands I would consider working with. I also...